Search · GEO · Ads · Measurement
Be found.
Be understood.
Know what follows.
Help the right people discover your business, whether they search, ask an AI assistant or follow an advert. Then understand the route from interest to a useful enquiry, booking or sale.
We can work with the site and systems you already have. The starting point is a clear view of the business, the evidence and what needs attention.
Connect discovery to measurementDiscovery
Search results, local listings, AI answers and appropriate paid channels.
Understanding
Clear information, consistent facts and a useful path through the website.
A real outcome
An enquiry, booking or sale, checked against the business record.
Search is also a conversation
What do AI answers
say about your business?
GEO, generative engine optimisation, and AEO, answer engine optimisation, concern how your business is understood and represented in AI-generated answers. We consider this alongside established SEO.
For Google’s AI search features, the foundations remain established SEO: accessible pages, useful content and accurate information. Google does not require special AI markup or an extra AI text file.
Google’s guidance on AI searchThe facts
Does the website, listing or answer describe the right offer, location, audience and practical details?
The questions
Which questions do prospective customers ask, and can the relevant pages answer them clearly?
The technical foundations
Can relevant search systems access the public pages? Is important content readable, well structured and consistent with the visible facts?
The evidence
Record the questions, platforms, language and date. Repeat the check, then read referrals and business outcomes separately.
Technical work with a business purpose
From the search result
to the record.
We look across the route. A well-written page, a campaign and an Analytics event each answer a different question. The useful picture connects them.
01SEO & local presence
Structure, content, titles, internal links, indexability, structured data and business listings.
Can the right person find a relevant, accurate page?
02Google Ads
Campaign purpose, audience, landing pages, budgets and conversion definitions, with review before continued spend.
What does this campaign need to achieve to justify continuing?
03Analytics & conversion tracking
Visits, enquiries and purchase events; handovers between website and booking or checkout; practical testing and reporting.
Is the action recorded correctly, and what are the limits of the evidence?
04Business records & decisions
Read the reporting alongside CRM, reservation or order records. Name gaps, uncertainty and the next useful check.
What did the business receive, and what should change next?
A report is a view of what was recorded. Consent choices, configuration and journeys between systems can leave gaps. We establish what the evidence supports before attributing an outcome to a channel.
A practical first scope
A baseline.
A focused change.
An honest review.
Start with a review of the site, priority customer questions and existing measurement. Agree a bounded set of changes, then repeat the relevant checks and explain what changed.
- A dated starting point and a clear account of gaps.
- A prioritised plan with owners and a defined first batch.
- A record of changes, checks and what remains uncertain.
- A decision about the next useful step.
We do not promise rankings, AI recommendations or revenue by a date. A mention in an AI answer, a referral visit and an attributed sale are different observations.
One useful first step
Start where your business is.
Bring the website, the question or the process that needs attention. We can work out the right scope together.