I Sat and Watched Someone Work. Then I Showed Them a Better Way.

How this started

I use AI tools every day in my work. Research, administration, operations — they're part of how I get things done. Not as a novelty. As a genuine part of the workflow.

At some point people around me started asking: "How are you doing that?" Not in a theoretical way. In a "can you show me, specifically, on my stuff" way.

So I started doing that. Sitting with people. Watching how they work. Showing them what's possible — live, on their actual tasks.

It's become one of the most valuable things I do.

What a session actually looks like

To give you a sense of what happens, here's an example based on a real conversation.

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The setup

Sarah runs a creative studio. Her team spends most of their time on pitches, brand research, and client presentations. They've got ChatGPT Team across the studio but most people use it to tidy up copy or brainstorm a few ideas. She knows there's more to it but doesn't have time to figure out what.

The first 15 minutes — watching

I ask Sarah to show me a task she does regularly. She opens a client brief and starts putting together a pitch response. She's got a Word document open, a browser with the client's website, and ChatGPT in another tab where she's pasting paragraphs and asking "make this more concise."

This is the pattern I see almost every time. People using AI as a slightly fancier spellcheck.

The next 30 minutes — showing

I open Claude and show Sarah something different. Instead of pasting fragments one at a time, I show her how to give the AI full context — the client brief, her studio's capabilities, the tone they use in pitches, examples from previous winning work. Not a one-line prompt. A proper briefing, the way you'd brief a new team member who's about to write the first draft.

The output is a full pitch structure with tailored responses to each section of the brief. Not perfect — it never is first time — but about 70% of the way there. Something that would have taken her two hours has a strong working draft in ten minutes.

Sarah looks up from the screen. "Wait — it can do that?"

That reaction is why I do this.

The last 15 minutes — what to do next

We identify two more workflows where the same principle applies: synthesising competitor and market research for brand strategy projects, and pulling together presentation decks for client reviews. I show her how to save a reusable set of instructions for each one — so her team can use the same approach without starting from scratch every time.

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Why this works better than training

Most AI training is generic. "Here are 10 ways to use ChatGPT." It's like showing someone a gym and hoping they figure out a workout programme.

What I do is closer to a personal trainer. I watch your form. I see the specific things you're doing that waste time or miss opportunities. I show you the exact technique for your situation.

The improvement in what people can achieve in a fairly short amount of time is surprising — and I'm the one running the sessions.

The deployment gap

Here's something most people don't realise. Research consistently shows that AI tools can handle tasks lasting hours — complex analysis, long-form writing, multi-step research. But the average interaction lasts under a minute.

That's the deployment gap. Not a technology problem. A usage problem.

Most organisations are paying for capability they're barely touching. Not because the tools don't work, but because nobody showed their team what "good" looks like.

An AI Advantage Session closes that gap in 90 minutes.

The depth is there if you want it

For some people, the session is enough. They take the workflows and run with them.

Others want to go further. Setting up project-specific AI configurations. Building custom instructions for their team's recurring tasks. Designing an AI-assisted operating rhythm for their whole business.

I do that too — but I never lead with it. The entry point is always the same: show me how you work, and I'll show you where the leverage is.

Each step stands alone. No obligation to continue.

What this costs

An AI Advantage Session is £150 for 60–90 minutes. You get the session plus a written summary with everything we covered and recommended next steps.

If you're not sure whether it's worth it — I'm currently offering free sessions to a small number of businesses while I build out case studies. You get a proper session. I get to refine the format and document the results.

If that sounds interesting, get in touch.